Louis Chang headed Proof-of-Work, the design studio hired by Ethereum ÐΞV to create the Ethereum website and brand identity.
Proof-of-Work and Ethereum Branding
As described in Gavin Wood's October 2014 ÐΞV update:
"Back in London, we've hired design outfit Proof-of-Work, headed by Louis Chang, to put together our new website and brand. We're ecstatic with how things are coming along there and look forward to unveiling it soon."
The Proof-of-Work studio, based in London, was responsible for establishing the visual identity that would come to define Ethereum's public presence during its formative period.
Back-links
Other pages that reference this:
- Stiftung Ethereum (Articles, July 14, 2014)
- Gav's ÐΞV Update I: Where Ethereum's at (Articles, October 17, 2014)
- Gavin Wood (People)